In marketing it's important to keep in mind the simple phrase KISS - Keep It Simple, Stupid; consumers don't want to be confused with complicated features of your product or services. With that said it is very important to make sure you follow the rule of KISS, is especially with marketing an innovative product with heavy jargon like solar panels.
Below are listed ten frequently asked questions among customers, who are interested in purchasing solar panels. Each question is answered in a short video that is both easy to understand and straightforward.
How do you know what questions your consumers have? Have your employees keep track of the questions they get asked on a daily bias by interested customers. Post the videos pertaining to these questions either on a social media accounts or on a company website. This will give your potential customers an easy way to access this information without going through the hassle of reading through confusing text.
Also, try to keep short your answers , simple, and direct to avoid confusion among your prospects. Allow me to further explain. In this fast paced world we live in today we want information to be short and sweet. In today's society everything is shorten into Twitters expectations of 140 characters. Create simple words and grammar to explain complicated terms with less words.
Research shows that marketers have 10 seconds to capture viewer’s attention and leave a lasting impression. Therefore, visual aids could be the answer to this problem. As they say a picture is worth a thousand words. Inserting impactful pictures and short videos as seen below are ways to get your point across in less time. The sun is a beautiful thing, embrace its beauty.
Below are listed ten frequently asked questions among customers, who are interested in purchasing solar panels. Each question is answered in a short video that is both easy to understand and straightforward.
How do you know what questions your consumers have? Have your employees keep track of the questions they get asked on a daily bias by interested customers. Post the videos pertaining to these questions either on a social media accounts or on a company website. This will give your potential customers an easy way to access this information without going through the hassle of reading through confusing text.
Also, try to keep short your answers , simple, and direct to avoid confusion among your prospects. Allow me to further explain. In this fast paced world we live in today we want information to be short and sweet. In today's society everything is shorten into Twitters expectations of 140 characters. Create simple words and grammar to explain complicated terms with less words.
Research shows that marketers have 10 seconds to capture viewer’s attention and leave a lasting impression. Therefore, visual aids could be the answer to this problem. As they say a picture is worth a thousand words. Inserting impactful pictures and short videos as seen below are ways to get your point across in less time. The sun is a beautiful thing, embrace its beauty.
Simplicity in the field of marketing is essential. Whenever you enter into a new marketing campaign think of KISS. Once you have grasped this concept you will truly understand and live by the meaning that "Less is More."
1.) Which solar panels are the best?
2.) How much does solar power cost?
3.) Will solar power change my gas bill or just the electric bill?
4.) How much will solar save me if I put it on my house?
5.) What is the difference between a kilowatt and a kilowatt-hour?
6.) Do I need to replace my roof before I put solar power on my house?
7.) Can I buy solar panels and put them up myself? (DIY Solar)
Great pleasure reading your post.Its full of information, thanks for sharing.
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